Discover the Red Gold of Lake Vänern – Bleak Roe!

Bleak Roe - collage 01

Ulrika Gustavsson has raised the quality of the roe and launched the brand new product “Vänerlöjrom”!

Since the mid-1960s, bleak roe has been the main source of income for a group of professional fishermen in the small fishing village of Spiken, on the southern shore of Lake Vänern, outside Lidköping. On the first Sunday in November, the Day of Bleak Roe will be celebrated for the second year in a row and there is now a new brand to light up the autumn darkness – Vänerlöjrom! Continue reading…