Interview: Anna Ganslandt


Introduce yourself.

My name is Anna Ganslandt and I am a visual artist.

Lovely to meet you. Where are you from?

I was born and raised in Sweden, except for some years in my childhood when I lived in Spain. I did most of my studies at the University of Gothenburg — I have a Masters degree in photography and a bachelors degree in art history — where I also teach.

What’s the art scene in Gothenburg like?

The Gothenburg art scene has suffered from being in–between the scene in Stockholm and Malmö. Stockholm, being the capital of Sweden, and Malmö, geographically close to Europe, has more Internationally connected art schools which produces vibrant art scenes.

Nevertheless there is something interesting and underground with what’s happening in Gothenburg now. The music scene, for example, is well known for being very progressive. I think that the lack of big institutions and financial means have forced our small town to create its own conditions. Gothenburg rest on its own history as an old working town; a shipping town with a dynamic shipyard and car factory, where the institutions, museums and hospitals are founded on donations.

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Creators Inn by Elvine – Gothenburg’s free accomodations for creative minds

The accomodations

The accomodations

Creators Inn by Elvine – a concept devised by Elvine – a Swedish clothing brand inspired by the city of Gothenburg’s unrefined subcultures and the legacy of traditional craftsmanship, draws creators to Gothenburg, simultaneously enriching West Sweden’s culture and inspiring artists.

What is a creator you might ask? Well in their own words, “We have a very wide definition of creators. The reason for coming to town is more important than the title on your business card. We try to support up and coming creators of different kinds, the ones that would normally end up on someone’s couch…you need what we call a “valid reason” to stay at our Inn. A valid reason is some sort of creative activity, preferably together with local creators or something that incorporates the city in some way.”

Creators Inn by Elvine

Rather inspiring wouldn’t you say? Creative collaborations with no other motive than developing and encouraging creative expression. “…in addition to making the visiting creators happy and Gothenburg a more interesting city because of their presence, we hope this simple idea can be exported and implemented around the globe. What a wonderful world that would result in.”

West Sweden is rising in the ranks of creative and cultural meccas thanks to such forward thinking establishments as Creators Inn by Elvine.