There’s no big ceremony with balloons and fireworks, but the 2010 edition of Way Out West is now officially alive and kicking. The three day festival in Göteborg starts off with a club night that brings together all of the city’s bigger clubs as well as 25 different live acts, but the actual festival area does not open until tomorrow. Friday and Saturday are the major dates, when the city’s biggest park Slottsskogen will teem with hipsters, teens and tourists looking for a world class music event but of course also for a true west coast experience.
This long weekend in August is when Sweden’s second city shows itself from its best side, especially since its synchronization with Kulturkalaset , a citywide fiesta aimed at the crowd not so very interested in beer, loud music and muddy sneakers. The two events combined mean that Göteborg is turned into something very different for a while. The clubs and cafés stay open longer, the city squares are filled with improvising musicians and behind every apartment door there’s a party going on. Many hours before the festival schedule officially starts, the city is literally filled with music, as shown by this clip we just shot from Kungsgatan, one of the shopping streets normally not occupied by pop musicians:
The Explore West Sweden blog will be your confident guide during the next couple of days, providing concert reviews as well as interviews and vivid accounts of Way Out West’s beer and shellfish selections. Tonight we will sample the club night, taking place at 10 different venues around the city. Stay tuned!