Creators Inn by Elvine – a concept devised by Elvine – a Swedish clothing brand inspired by the city of Gothenburg’s unrefined subcultures and the legacy of traditional craftsmanship, draws creators to Gothenburg, simultaneously enriching West Sweden’s culture and inspiring artists.
What is a creator you might ask? Well in their own words, “We have a very wide definition of creators. The reason for coming to town is more important than the title on your business card. We try to support up and coming creators of different kinds, the ones that would normally end up on someone’s couch…you need what we call a “valid reason” to stay at our Inn. A valid reason is some sort of creative activity, preferably together with local creators or something that incorporates the city in some way.”
Rather inspiring wouldn’t you say? Creative collaborations with no other motive than developing and encouraging creative expression. “…in addition to making the visiting creators happy and Gothenburg a more interesting city because of their presence, we hope this simple idea can be exported and implemented around the globe. What a wonderful world that would result in.”
West Sweden is rising in the ranks of creative and cultural meccas thanks to such forward thinking establishments as Creators Inn by Elvine.